At a glance
- Best for
- Sales teams and managers standardizing deal reviews, sales processes, and account plans.
- Market focus
- General B2B
- Pricing
- Starter starts at $99 per user per month plus a platform fee. Growth starts at $119 per user per month plus a platform fee, while Enterprise uses custom pricing. The platform fee is not public, and no free plan or trial is listed.
Overview
Accord is an AI-powered revenue-execution platform that turns B2B sales, onboarding, and expansion processes into enforceable playbooks. Ross Rich, Ryan Rich, and Wayne Pan co-founded the company in 2020.
Products and capabilities
Accord turns sales methods such as MEDDPICC into guided playbooks. It supports next steps, stakeholder engagement, business cases, mutual action plans, coaching, scoring, and CRM workflows.
Integrations
Connections include Salesforce, HubSpot, Slack, Gmail, Gong, Zoom, Apollo, Consensus, Zapier, an Open API, and MCP access for Claude, Cursor, ChatGPT, and Gemini CLI.
Strengths and limitations
Strengths
- Playbook creation and enforcement.
- Value-selling/MEDDPICC methodology enforcement.
- Execution scoring.
Limitations
- Prices include a platform fee as well as per-user charges.
- Single sign-on and API support are Enterprise features.
- The beta MCP server can read workspace data but cannot change it.
Recent product and company changes
- 05-28 — Accord announced its MCP Server, available in beta, for MCP clients including Claude, Cursor, ChatGPT, and Gemini CLI; the current server is read-only.
- 06-25 — Accord Agents became available; the June product update describes agents trained on team methodology, content, and live deal data and using Gong/CRM signals for proactive actions, coaching, meeting preparation, stakeholder mapping, and CRM updates.
- 09-03 — Accord's August product update announced Zoom support for Meeting Intelligence, CMS Smart Search, and Reportable Tables.
Sources (10)
- Official website ↗inaccord.com
- introducing accord agents ↗inaccord.com
- about ↗inaccord.com
- Official website ↗inaccord.com
- introducing the accord mcp server ↗inaccord.com
- whats new in accord august 2026 edition ↗inaccord.com
- pricing ↗inaccord.com
- integrations api ↗inaccord.com
- mutual action plans ↗inaccord.com
- inaccord ↗linkedin.com
Last verified: 2026-09-06
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