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Pursuit

Early buying signals and account intelligence for public-sector sales teams.

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At a glance

Best for
Sales teams researching early buying activity across state and local government, K–12, and higher education.
Market focus
State, local, and education; Canadian coverage available
Pricing
Request a quote for your team and territory. Marketplace packages and direct enterprise agreements can have different scope and contract terms.

Overview

Pursuit is a government and education intelligence tool for sales teams working before the RFP stage. It is a relevant option when reps need a clearer reason to contact an agency or school, rather than another unqualified prospect list.

The focus is account timing. Public meetings, budget activity, and contract changes help teams identify where a conversation may be useful and what the rep should investigate before reaching out.

Products and capabilities

Look for early demand in a territory. Council discussions, school board minutes, budgets, and planning documents can reveal a need while an agency is still deciding what to buy.

Research the people and contracts behind that need. Contact and account context helps a rep connect an emerging project with the team responsible for it and prepare relevant questions.

Prioritize follow-up around specific account activity. The useful output is a reason to start or reopen a conversation, with enough context to decide whether the account fits the sales team's market.

Integrations

CRM connections include Salesforce, HubSpot, and Microsoft Dynamics. Slack, email, and a Chrome extension provide other ways to use account intelligence during daily sales work.

Strengths and limitations

Strengths

  • A relevant fit for government and education account research.
  • Helps teams frame outreach around early buying activity.
  • Supports prospecting before formal bid publication.

Limitations

  • Coverage and contract scope need to match the team's target territory.
  • An early indication of demand is not a confirmed procurement or an available budget.

Similar tools

  • NationGraph

    Government procurement data and market intelligence for public-sector sales teams.

  • Starbridge.ai

    Find accounts showing buying intent and the right people to contact across government, K–12, and higher education.

  • Cloverleaf AI

    B2G sales intelligence from public meetings and government agency activity.

Recent product and company changes

  • Winter 2026. Pursuit announced account scoring, expanded contract research, Canadian coverage, and a channel-partner program.
  • April 2026. Pursuit announced updates to buying-indicator monitoring, pipeline attribution, and MCP access.
  • April 29, 2026. Pursuit announced a $22 million Series A.

Sources (9)

Last verified: 2026-09-06

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