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ZoomInfo

Business data and go-to-market intelligence for sales and marketing teams.

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At a glance

Best for
Sales, marketing, and revenue operations teams that need company and contact data.
Market focus
General B2B; separate federal-agency offering
Pricing
ZoomInfo does not publish a numeric rate card. Packages are modular and typically depend on seats, export credits, data depth, add-ons, integrations, contract length, and volume. The company offers free trials and a limited community edition called ZoomInfo Lite.

Overview

ZoomInfo is a business-to-business go-to-market intelligence platform. It combines company and contact data, buying signals, enrichment, and workflow automation for commercial teams, and offers a separate solution for U.S. federal agencies.

Products and capabilities

The platform supports account and contact research, intent monitoring, enrichment, segmentation, scoring, lead routing, AI-assisted research, personalization, and multi-channel activation. Its federal offering supports business research, risk assessment, recruiting, and acquisition work.

Integrations

Connections include Salesforce, HubSpot, Outreach, Salesloft, Marketo, Microsoft Dynamics, Microsoft 365 products, Teams, Claude, ChatGPT, APIs, webhooks, exports, and ZoomInfo MCP.

Strengths and limitations

Strengths

  • Provides broad company, contact, intent, and workflow data in one platform.
  • Supports commercial GTM teams and a dedicated federal-government use case.
  • Offers many CRM, sales-engagement, Microsoft, API, and AI connections.

Limitations

  • Pricing is quote-based and depends on several contract variables.
  • Access and export rights depend on the purchased order.
  • Licensed data cannot be redistributed or used for unrelated third-party purposes.

Similar tools

  • 6sense

    Revenue intelligence and account-based marketing software.

  • Common Room

    Buyer intelligence and prospecting software for go-to-market teams.

  • Amplemarket

    AI prospecting and sales-engagement software.

Recent product and company changes

  • May 12, 2025 — ZoomInfo launched GTM Studio and changed its Nasdaq ticker from ZI to GTM.
  • August 11, 2026 — ZoomInfo announced integration with Microsoft Copilot products.
  • August 24, 2026 — ZoomInfo announced expanded MCP access through Salesforce AgentExchange and Slack AI.

Sources (9)

Last verified: 2026-09-06

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