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Clay

Data enrichment, account research, and sales workflow software.

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At a glance

Best for
Sales and growth teams building custom account research, enrichment, and outreach workflows.
Market focus
General B2B
Pricing
Clay offers Free, Launch, Growth, and Enterprise plans. Launch and Growth are shown at $167/$446 per month or $185/$495 per month, depending on billing view; Enterprise is custom-priced.

Overview

Clay is a GTM data and workflow product developed by Clay Labs Inc. It supports data enrichment, agentic workflows, and go-to-market plays.

Products and capabilities

Clay supports account sourcing, enrichment, signal tracking, CRM and data warehouse refresh, advertising, and outreach. It also offers Claygents, multi-provider waterfalls, and API/CLI workflow execution.

Integrations

Clay lists integrations including Salesforce, HubSpot, ZoomInfo, Gong, Google BigQuery, Marketo, Demandbase, Notion, and Salesloft. It also supports HTTP API, API key, webhook, and native source and export surfaces.

Strengths and limitations

Strengths

  • 200+ vendor data marketplace
  • Multi-provider waterfall enrichment
  • API and CLI workflow execution

Limitations

  • Free plan has action and credit limits
  • CRM and data-warehouse automation requires Growth
  • Public API Tables are Enterprise-only and read-only

Similar tools

  • Landbase

    Agentic go-to-market and sales workflow software.

  • Sumble

    AI company and market intelligence for sales teams.

  • ZoomInfo

    Business data and go-to-market intelligence for sales and marketing teams.

Recent product and company changes

  • 2025-08-05 — Clay announced a $100 million Series C at a $3.1 billion valuation.
  • 2026-07-09 — Clay introduced an API and CLI for Clay data, Functions, and Workflows.
  • 2026-08-11 — Clay introduced Workflows for GTM play orchestration.

Sources (5)

Last verified: 2026-09-06

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